Our Story
Dinney Clarkson – British premium accessories brand founded in 2019.
"We believe that style shouldn't be exorbitant."
Inspired by liberty and novelty, Dinney Clarkson was created to revolutionise the extant retail models of the fashion industry.
Since 2019, Dinney Clarkson has always been determined to make stylish accessories affordable. Through bypassing cumbersome traditional retail routes, we eliminate the costly price hikes that follow, focusing on quality artisanship and affordability.
We work with the same suppliers as luxury brands, but we’re able to offer our products for a fraction of their prices.
Thanks to social media, we have since grown far beyond the horizons of our London home, reaching thousands of customers from all ends of the world.
How is Dinney Clarkson ACTUALLY different to other "affordable luxury" brands?
Dinney Clarkson wants to stand out from other "affordable" luxury brands. When we started sourcing our products and getting in touch with different manufacturers, we connected with ex-suppliers of named brands (purely by chance) and learnt that they opted to cut corners with the quality of the physical product to cut costs. We still partner with some of these suppliers, except we simply chose to incorporate the higher quality counterparts.
Some of these brands opt for cheaper materials, scrap-bonded leather and low-grade quartz. We use premium materials like 316 surgical-grade stainless steel, sapphire crystal glass, Italian genuine leather, and the iconic Swiss Ronda movement. That's what truly sets us apart.
Also, we bypass old-fashioned retail routes, avoiding extra costs like rent, staff, logistics, agency and brokerage fees. Instead, we sell directly to you so the savings can be passed onto you.
This allows us to focus on making affordable, high-quality watches. By working with the same suppliers as luxury brands, we offer our watches of exceptional quality at a fraction of their price.
Our ultimate mission is to inspire you to live life freely and fully, one step at-a-time, first off by changing the way style is perceived by the world.
On the belief that sophistication shouldn't be equated with costliness, Dinney Clarkson now continues to deliver luxury minimalistic designs sustainably at modest prices, here from our headquarters in London.
We offer a one-year guarantee on all our timepieces because we are just that confident you’ll love what we make.
We’re not just a brand – We’re a lifestyle.