Dinney Clarkson™ Watches:

Swiss Luxury Made Affordable

"We believe that luxury should not break the bank."

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Create your own style with our Custom Watch Builder.

Dinney Clarkson was created in 2019 to change the way luxury watches are sold. We were dedicated to making them special but not too expensive, here is what we've discovered:

Problem – Skyrocketing inflation rates across the world made it really hard to find affordable luxury accessories. Many come with hefty price tags, making them out of reach for many.

Solution – Craft a designer watch collection that perfectly blends luxury and affordability. Unlike other affordable luxury brands, we refused to sacrifice quality to save costs.

So HOW do we do it?

Simply put, we can sell a Swiss movement watch in the future for £169 because that's its real value. Unlike traditional methods used by other luxury watch brands involving intermediaries, brokers, and retailers, causing up to a 1000% hike, we offer an honest reflection of the true cost of a luxury timepiece. 

I already know that, how is Dinney Clarkson actually different?

Dinney Clarkson wants to stand out from other "luxury" brands that say they're affordable. Some of these brands use lower-quality materials like cheap metal, soda-lime glass, scrap-bonded leather and low-grade quartz. We use premium materials like 316 surgical-grade stainless steel, sapphire crystal glass, Italian genuine leather, and beating in the heart of every Dinney Clarkson watch — the Swiss Ronda movement. That's what sets us apart.

Also, we bypass old-fashioned retail routes, avoiding the extra costs like rent, staff, logistics, agency and brokerage fees. Instead, we sell directly to you so the savings can be passed onto you.

This lets us concentrate on making affordable, high-quality watches. Even though we use the same suppliers as luxury brands, we can offer our watches at a fraction of their prices.

The Dinney Clarkson™ First Edition Classic Watch

A watch from The Classic Series is a unique accessory that never goes out of style. It has a simple, elegant and sophisticated design. The colours are carefully chosen to complement every outfit, elevating your style effortlessly. The watch's case is minimalist and ultra-thin, which makes it lightweight and comfortable to wear when you're on the move.

The First Edition Classic series complements both everyday outfits and more formal looks. It runs on a Swiss Ronda quartz movement, and the clean dial features our signature arrow-shaped second hand. The watch is made from plated 316 stainless steel and crafted with a comfortable Italian leather strap with classy beige lining and neat tapered stitching. Or, you can choose a unique Milanese stainless steel mesh strap for a modern modern and sleek look. You'll also find the Dinney Clarkson™ signature lettering on the dial, watch crown, and stainless steel strap closure.

Create your own style here with our Custom Watch Builder.

Straps

EFFORTLESS ELEGANCE

Italian Leather Strap with Deployment Clasp

Feel the quality of Italian craftsmanship on your wrist with Dinney Clarkson's signature deployment clasp on our Italian genuine leather straps. This smart closure not only makes your watch more sophisticated, but also ensures the leather last longer by minimising fraying and wearing out. No more fumbling with old-fashioned buckles — just slide the stainless steel clasp in place, and let your watch's refined elegance stand out. It's the perfect mix of style and ease.

MODERN ELEGANCE

316 Stainless Steel Milanese Mesh Strap

At Dinney Clarkson, we use the Milanese mesh on our steel watch straps — a design that originated from Milan in the 19th century. This sleek mesh strap is made from surgical-grade stainless steel, which contours to your wrist and makes a comfortable fit. You can adjust it easily with the tab closure to make sure it's a perfect fit for you. Achieve a sleek and modern look with this timeless strap.

VERSATILITY IN EVERY STRAP

Interchangeable Strap Feature

Our versatile straps are a big part of what makes your timepiece unique. You can pick from a wide range of colours and styles, and change up your look easily to suit any occasion. You can go for a classy leather strap for a fancy daytime event or a sleek Milanese mesh strap for a special night out, the options are endless.

It's just like having lots of different watches, but without the hefty cost.

Create your own style here with our Custom Watch Builder.

Movement

PRECISION IN ITS HEART

The Swiss Ronda Calibre 🇨🇭

Every Dinney Clarkson™ watch runs on the famous Swiss Ronda movement. This Powertech 763 movement has special nickel-plated jewels, which shows the level of detail and thinness it has. Switzerland is famous for its watchmaking, and Swiss watchmakers are known for making the best movements in the world for the past 170 years.

With perfect Swiss accuracy at its heart, our timepieces are not just accessories — they are a seamless blend of art and engineering that changes the world of luxury watchmaking.

Materials

Apart from all their special and features, each watch in our First Edition series is a true work of art, inspired by the long-standing craft of Swiss watchmaking. In our modern Dinney Clarkson™ timepieces, you will find the same durable materials used by classic luxury brands, beautifully bringing together the finest of the present and past.

Surgical-grade

316 Stainless Steel

The dials, straps and clasps of Dinney Clarkson™ watches are made from 316 surgical-grade stainless steel. This metal is incredibly strong, resistant to rust and safe for sensitive skin. It ensures that your watch will last a long time, just like our timeless designs, keeping its brilliance for years.

PRISTINE CLARITY

Sapphire Crystal Glass

The sapphire crystal cover protects the dials of Dinney Clarkson™ watches, known for its exceptional clear view and scratch resistance. It has a hardness second only to diamond, so it'll stay perfectly clear, giving your Swiss-powered timeteller the protection it deserves.

Prototype and Production Schedule

• Aug 2021: Design began
• Jan 2022: Idea and Design Finalised
• Feb-May 2022: Production of First Prototype
• Sep-Nov 2022: Production of Second Prototype
• Mar-May 2023: Quality Control and Packaging Production
• Aug-Sep 2023: Production of Third Prototype
• Oct 2023: Design Finalised and Confirmed
• Present
• Nov-Dec 2023: We are live on Kickstarter
• Dec 2023: You select the style and colour
• Dec 2023: Production begins
• Jan 2024: Quality Control and Packaging
• Jan-Mar 2024: Estimated Delivery

Aug 2021	Design began
Jan 2022	Idea and Design Finalised
Feb-May 2022	Production of First Prototype
Sep-Nov 2022	Production of Second Prototype
Mar-May 2023	Quality Control and Packaging Production
Aug-Sep 2023	Production of Third Prototype
Oct 2023	Design Finalised and Confirmed
Nov-Dec 2023	We are live on Indiegogo
Dec 2023	Production begins
Jan 2024	Quality Control and Packaging
Jan-Mar 2024	Estimated Delivery

Pledge Rewards

• £99   Dinney Clarkson™ Swiss Movement Timepiece × 1 - Early-bird
• £129 Dinney Clarkson™ Swiss Movement Timepiece × 1
• £249 Dinney Clarkson™ Swiss Movement Timepiece × 2
• £369 Dinney Clarkson™ Swiss Movement Timepiece × 3
• £489 Dinney Clarkson™ Swiss Movement Timepiece × 4
• £649 Dinney Clarkson™ Swiss Movement Timepiece × 6 (Entire 36/42 Colours Set)
• +£25 Additional Dinney Clarkson™ Watch Strap Each × 1

Stretch Goals

£15,000 Funding Goal — Limited First Edition Special Engraving
£17,500 Luxury Vegan Emerald Green Leather
£20,000 Dinney Clarkson™ Branded Mesh Strap Adjustment Tool

• £15,000 Funding Goal
• £17,500 Limited First Edition Special Engraving
• £20,000 Luxury Vegan Emerald Green Leather
• £25,000 Dinney Clarkson™ Branded Mesh Strap Adjustment Tool

Our Core Values

Craftsmanship and Quality

Every Dinney Clarkson watch is a testament to the careful craftsmanship and engineering that goes into building an exceptional timepiece. We take pride in using only the finest materials and employing expert techniques to make watches that stand the test of time.

Affordability

We believe that luxury shouldn't come with a sky-high price. We are committed to offer high-quality, beautifully crafted luxury watches that are accessible to everyone, without breaking the bank.

Sustainability

Our brand is founded on the principles of affordable luxury and sustainability. In addition to offering fair prices, we pledge to offset any remaining emissions from our operations, verified to the highest standards via the three largest Carbon Certifications in the world - the Verified Carbon Standard (VCS), Gold Standard Voluntary Emission Reductions (VER), and the United Nations Certified Emission Reductions (CER) programmes. This ensures that our dedication to the environment matches our dedication to quality.

We are in the process of switching our leather straps collection to the higher-end luxury vegan leather, starting from the Emerald Green Leather strap. This innovative material is made from leftover pomace and peel from the juice and compote industry. It provides the same true feel of genuine leather without harming animals or the environment, making it the most innovative animal substitute in the industry. Help us reach £17,500 and unlock the vegan Emerald Green leather strap to accelerate our progress.

"Dinney Clarkson's timepieces are as timeless as their designs."

Join us in this journey to redefine affordable luxury. Pledge your support, spread the word about our campaign, and help us bring Dinney Clarkson™ timepieces to the world, and onto your wrist.

Create your own style here with our Custom Watch Builder.